Privacy policy

Privacy Notice

MÍTICA BURGER, located at Calle 27 #86, Colonia Chichén-Itzá, Mérida, Yucatán, México, is responsible for the processing of our customers’ personal data, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties, its Regulations, and other applicable provisions (hereinafter, the “Data Law”).

PERSONAL DATA COLLECTED

In order to fulfill the purposes stated in this Privacy Notice, MÍTICA BURGER may collect the following personal data through our app, website, call center, or chatbot:

APP USERS:

Full name
Address (state, municipality, and zip code)
Phone number
Email
Location data (if the user enables it, we collect accurate or approximate location data from the mobile device to verify the user’s proximity to one of our restaurants)
Transaction data (including order details and amount charged)
Platform usage data (how users interact with our services)

WEBSITE USERS:

Full name
Phone number
Email
Facebook username

VIA CALL CENTER:

Full name
Phone number
Email

PRIMARY PURPOSES

We collect personal data through any of our platforms for the following primary and necessary purposes, as applicable:

Identify users
Create accounts or register users
Operate and manage our app
Provide and manage the requested products and services
Respond to inquiries, requests for information, comments, complaints, and/or suggestions
Communicate with you regarding our products and services
Evaluate the quality of our services
Issue digital invoices corresponding to your purchases
Manage home delivery orders

SECONDARY PURPOSES

Additionally, and only if you do not object, MÍTICA BURGER may process certain personal data for the following secondary purposes, which are not necessary for providing our products and services or operating our platforms, but allow us to offer you a better experience:

Send targeted advertising, promotions, and offers
Understand our customers better to improve our customer service, promotions, products, and services

If you do not wish your personal data to be used for these additional purposes, please email us at: marketing@miticaburgers.com

LIMITATIONS ON USE OR DISCLOSURE OF YOUR DATA

Your personal data will be protected under strict administrative, physical, and technical security measures, implemented in accordance with the Data Law, to protect against damage, loss, alteration, destruction, or unauthorized access, use, or processing, and to minimize any potential risks.

NO TRANSFER OF YOUR DATA

Your personal data will not be transferred to any third party outside of MÍTICA BURGER or other authorized MÍTICA BURGER operators in Mexico, unless required or permitted by law.

ARCO RIGHTS

To exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO Rights), or to limit the use or disclosure of your data, or revoke your consent, you or your legal representative must submit a free-form request to: marketing@miticaburgers.com

Please include a copy of your ID, a brief description of the ARCO right you wish to exercise, and any information you consider helpful to facilitate a prompt and successful response.

DATA RETENTION

MÍTICA BURGER will retain the collected personal data only for as long as necessary to fulfill the purposes described in this Privacy Notice, or for the period required by applicable law. Once the data is no longer needed or required by law, it will be deleted from our systems.

CHANGES TO THIS PRIVACY NOTICE

This Privacy Notice may be modified to comply with legal requirements or for any reason MÍTICA BURGER deems appropriate. We are committed to keeping the most recent version of this notice always available on our official website.